Digital Marketing Strategy Framework
If you’re not sure how to implement a digital marketing strategy, then a framework will help you get started. A framework will contain all of the elements of a successful marketing strategy, including audience, business goals, and buying triggers. Once you’ve established these components, you can start implementing your strategies through various channels to build awareness, engage customers, procure customers, and retain them. And if you’re looking to increase ROI, you’ll need to analyze the results of your marketing campaigns.
Using this framework, you’ll be able to coordinate customer engagements across various touchpoints and channels, including websites, social media and paid and organic advertising, TV and over-the-top streaming media, email, mobile marketing, and voice-enabled devices like virtual personal assistants and smart speakers. With a comprehensive approach, you’ll have the information and tools you need to create a winning digital marketing strategy.
There are many different digital marketing strategy frameworks to choose from, each targeting a different aspect of the process. You should be able to select a model that best fits your business and its specific needs. For example, the RACE Framework, developed by Smart Insights, helps you determine the specific activities needed for each stage of the customer journey. You can then choose the best approach based on the data from these metrics. And as you test various strategies, you can measure how effective they are.
SEO, or search engine optimization, is an important part of any digital marketing strategy. Using the right keywords in your content, you can increase your website’s search engine rankings, attracting more traffic and converting more visitors into customers. Several examples of solid SEO strategies include the Backlinko’s strategy and the Forrester’s 5 Is model. Although the traditional marketing funnel is outdated, the flywheel model encourages you to engage with your customers throughout the product lifecycle.